Beverage market planting in Ethiopia

Federal Democratic Republic of Ethiopia which locates in the northeast of Africa, the centre of the horn of Africa, is an inland country. Within the borders are mostly composed of the mountain plateau, nearly 3000 meters above sea level, known as the “roof of Africa”. There are various mineral sorts, abundant geothermal, hydro, forest resources. More than 30 rivers originate in the central highlands. Therefore, it is famous for “northeast Africa water tower”.

Ethiopia has beautiful natural scenery, such as the ancient castles, the ancient church and some other history heritages, is one of the ancient civilizations in Africa. The volcano, coffee and the rift valley with the unique charm from the depths of the world make the primitiveness and civilization crossed and merged, help wild nature and simplicity brilliantly appear.

Ethiopia’s pleasant climate makes the year-round temperature around 25 degrees, but due to the different seasons and area rainfall depth, Ethiopia is prone to appear localized drought. The feeling of “Dry mouth “is really unbearable. Take bottled water for example, the daily per capita consumption is also higher than other African countries, about 3-4L water per person every day. However, the supply of local bottled water is far lower than the market demand for a long time. Therefore, it is common to see that the long cargo teams waiting at the door of any local bottled water factories. And no matter in hotels, restaurants, supermarkets or anywhere else where the bottled water you bought is basically within two weeks (from production to selling out). All the evidences prove that the local market for bottled water has huge potential. In recent years, consumers’ demand for CSD drinks and fruit juice beverages is increasing year by year, more and more people, especially the youngsters, are the main force of the soft drinks consumption.

In Ethiopia, the beverage products of Newamstar’s customers can be seen hither and thither, such as hotels, restaurants, airports, supermarkets and corner shops. Every day, bottles of bottled water, fruit juice drinks, such as CSD drinks or other beverage products come out on the Newamstar’s production lines, are shipped across the country and into every family.

Since Newamstar’s first production line settled down in Ethiopia, Newamstar continuously cooperates with local famous brands and grows with customers, winning customers’ praise and recognition.
Newamstar accurately grasps the direction of the market and helps customers to keep growing and developing with its rich experience in the whole plant engineering field.

Great Abyssinia group, one of the largest coffee beans production enterprises and the most famous beverage brands in Ethiopia. Its water, fruit juice, coffee cola occupy the absolute market share, especially using the experience of group coffee production to perfectly combines the coffee and coke, creating the unique coffee cola and achieving remarkable results in the carbonated drinks market.

With the great support and cooperation from Newamstar, Great Abyssinia group continuously launch new beverage products to further consolidate its position in the local beverage industry with its powerful ability.

Yes group, the absolute supremacy in Ethiopian bottled water market, with its unique bottle shape, high quality water, accurate market positioning and foresight strategy, occupying half of Ethiopian bottled water market. The name of “YES” has been a household name in Ethiopia, which is the pronoun for bottled water. No matter it is in the remote countryside, or in the metropolitan cities like Addis Ababa, everywhere you go you can find “YES”.

In order to better meet the local market’s growing demand for drinking water and beverage products, YES group cooperates with Newamstar in bottled water, CSD, and fruit juice products to dramatically promote automation and capacity of factory and meanwhile enriches its product portfolio. Along with Newamstar’s several high-speed automatic production lines put into operation in YES group successfully, the lines will lay a solid foundation for YES’s prosperity in Ethiopian market. In the near future, YES group will have more beverage production lines and achieve remarkable performance.

Newamstar is the witnesses and participants of vigorous development in Ethiopian beverage industry. Newamstar’s high-end intelligent production line provides our customers with the inexhaustible power to promote its implementation development needs.

Excellent product quality, elaborate technical support, ubiquitous sincere service altogether provide Newamstar with the wide recognition from Ethiopian customers and these will contribute a impressive page for Sino-Ethiopian friendly exchanges and as well make a contribution to Ethiopian economy booming. In the long-run, personnel of Newamstar will keep to make continuous efforts.

Believe it or not, rising Ethiopia is like a high-flying eagle with a soaring future.

About Newamstar Packaging Machinery Co., Ltd.

China high-end liquid(beverage) packaging machinery R&D and manufacturing base, is committed to build smart factories with turnkey solutions for liquid(beverage) companies.

Since its founding, Newamstar, under the concept of “Driving development through innovation and winning the market with quality”, has been providing global customers in the five fields of beverages, dairy , liquors, condiments and daily chemicals with complete sets of intelligent equipment and comprehensive solutions for water treatment, pre-distribution, blowing, filling, secondary packaging, handling robots, intelligent stereo warehouses, etc., realizing the dream of “Made in China, Made for World”. From the support of formulation process, the three-dimensional design of product bottle to the overall engineering layout of users’ factory, from the R&D and design of core equipment, the installation and commissioning of engineering project, to the multi-dimensional training of operators, it has served Coke, Danone, Nestle, Otsuka, Wahaha, Dali, C’estbon, Ganten, Nongfu Spring, COFCO, Haday, Luhua, Hengshun, Nice and other famous brands at home and abroad. It has more than 2200 production lines in more than 80 countries and regions around the world.

Product Solutions

  • Dairy Packaging
  • Alcohol Packaging
  • Beverage Packaging
  • Condiment Packaging
  • Daily Chemicals Packaging
  • Production-and-Storage-Integrated Smart Factory

Adhering to the corporate mission of “Helping customers build an ideal factory,” Newamstar builds a service that “Surpasses customer expectations and exceeds industry standards” with quick response, professional technology, and considerate service attitude, and creates value for customers wholeheartedly.

With high-quality equipment, perfect service, and strong turn-key service capabilities, Newamstar helps customers achieve a high-efficiency operation of equipment and technical innovation and upgrade to join hands with customers for a win-win situation.

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